The world-famous pareo (pareu in Tahitian), the emblematic garment of the islands, remains a highly prized everyday item for Polynesians. Historically, before the arrival of Europeans, the local population clothed themselves exclusively in natural materials such as flowers, leaves and bark transformed into a vegetable textile called tapa. According to the accounts of 19th-century navigators, Polynesians frequently wore tapa loincloths, which were widespread throughout much of the Pacific.

Later, the introduction of cloth by Europeans quickly replaced these practices. Despite this, the pareo, a simple piece of colorful fabric adorned with plant and floral motifs, has remained the wardrobe staple for much of the population, especially on the islands.

This remains one of the easiest garments to wear, whether at home or out, appreciated by women and men, young and old alike. It has even become a symbol of freedom and relaxation. The pareo, a rectangular or square piece, two to three meters long, available in a multitude of patterns and colors. It offers infinite fastening possibilities, as a skirt, as a dress tied behind the neck, as shorts for men, as a jumpsuit, with couture or casual versions, ideal for the beach or the city.

pareos are available for sale throughout the region, in hotel boutiques, markets, supermarkets and souvenir stores. Workshops are also available for tourists to learn the art of pareo painting.